I agree with this statement.
I have tried to share this with the public in a number of ways.

Teaching - chess to people that have not yet learned this great game.
Organize tournaments - so chess players can test their skills against other players,
Chess Out Reaches - Playing chess at fairs and festivals to introduce people to the game or just provide chess players some quality games and information on the local, state, and national chess organization.
Colley's Chess Club - Finally I have invested myself in a business to help me maximize the quality of my chess teaching, tournaments and out reaches.

 Presently, I hold six part time chess teaching positions and serve as a board member on two chess 5013C non - profit organizations. I have been teaching chess for over 10 years now.